I’m answering all your questions about Elite Blog Academy cost including special discounts, different packages available, how to afford Elite Blog Academy, and whether it’s worth it for you.
how much does Elite Blog Academy Cost?
Elite blog academy Silver Cost – Base Package
The base cost of Elite Blog Academy Silver is $1,097 (that’s 65% off the retail value of $3,091!). Payable in full or in 4 installments of $297 each.
EBA Silver s self-paced study course includes:
- 12 instructional videos with transcripts
- 12 Q&A videos
- 12 downloadable workbooks to work through each module
- 36 actionable assignments to implement what you learned
- The core curriculum of videos and assignments walk you through:
- Refining your message so that your writing has crystal clear focus and your ideal readers understands what you are all about
- Grow Your Traffic so your blog gets noticed and you attract the audience you want
- Monetize Your Platform so you can start earning money for your hard work using methods that give you most income for your invested time
- Build Your Business so you can grow you income and readership even further and achieve the life you dreamed of with something you enjoy!
- An Ultimate Resource Guide of recommended tools so you don’t waste time or money or spin your wheels on things that don’t work.
- The digital and audio version of Ruth’s best selling book, How to Blog for Profit without Selling Your Soul
- Support and encouragement from Ruth and an active community of EBA Alumni and members in the private Facebook group. Ruth does periodic office hours live in there too so you can get answers to your questions.
- LOTS of Partner bonuses which are additional courses, expert Q&A videos and tools to help you dive deeper into a particular topic.
- Lifetime access. This means you get any future updates for the lifetime of the EBA course. The content sometimes gets upgraded and the partner bonuses can change each year, so you always get the latest and best info to keep up with blogging trends and best practices.
- 100% money back guarantee within 365 days if you show proof that you completed all the assignments and are still not satisfied.
There is an Early Bird Bonus for purchases made during the first two days of the sale. For 2020, this is Monday, March 2, 2020 at 7am EST through Tuesday, March 3, 2020 at 11:59 pm PST. The Early Bird Bonus is an additional course. See the What is the Early Bird Bonus section below for more info.
ELITE BLOG ACADEMY Gold COST
The cost of Elite Blog Academy Gold is $1,597 (that’s 72% off the retail value of $5,797). Payable in full or in 5 installments of $377 each.
EBA Gold includes everything in EBA Silver plus:
- The Home Business Starter Kit ($297 value),
- Social Boom ($297 value),,
- Advanced Facebook Ad Training with Ashley Dillon (RSO Ad Ninja!) ($297 value),,
- 2017 and 2018 ACTIVATE Live Conference Videos ($597 value),
- Irresistible Email ($297 value),
- Create Your Perfect Product Intensive Workshop Videos ($297 value),,
- Build Your Business Intensive Workshop Videos ($297 value),,
- and the EBA Product Launch Playbook ($297 value).
Elite Blog Academy Platinum cost
The cost of Elite Blog Academy Platinum is $4,997 (that’s 67% off the retail value of $15,364). Only 50 spots are available! Payable in full or 6 payments of $947.
EBA Platinum includes everything in EBA Gold above plus:
- a dated syllabus with due dates for assignments ($97 value),
- meet with Ruth each week for a dedicated group lesson ($5,000 value),
- meet in person for a one day Traffic School intensive that will replace 6 months of work ($3,000 value),
- receive direct feedback on 3 key assignments as well as a personalized website audit ($1,500 value)!
What is the Early Bird Bonus?
The Early Bird Bonus is a free course you get with your EBA purchase (any of the packages) and it’s only available the first two days of the public sale. For 2020, that is Monday, March 2nd through Tuesday, March 3rd, 2020 at 11:59pm PST.
The Early Bird Bonus is their new What the Tech? course ($297 value) which walks you through how to setup various technical aspects of your blog business such as theme and design, analytics, email marketing, etc. they are geared towards some specific vendors that EBA recommends but overall, it will help new bloggers get all that stuff addressed and applicable to whichever vendor you choose.
For example, I use Mailerlite for email marketing which is not the recommended vendor. However, I’m able to apply their lessons about email marketing and figure out how to use Mailerlite to achieve the same result.
Here’s what What the Tech includes:
- Installing a Restored 316 Theme ***
- Installing a Plugin ***
- Adding a Sidebar Widget ***
- Adding a Menu Bar ***
- Formatting a Blog Post
- The Gutenberg Editor in WordPress ***
- How to Set Up on SquareSpace
- Formatting a Blog Post
- Formatting a Navigation Bar
- Set up Social Share Buttons ***
ANALYTICS & SEO
- Analytics of SquareSpace
- Most Important Things to Look at in Google Analytics ***
- Google Analytics in Shopify ***
- Read Shopify Analytics ***
- Your Ranking Keywords in Google Analytics ***
- An SEO-Friendly Post with Yoast ***
- Optimize an Image for SEO ***
- How to Use Leadboxes ***
- How to Set Up Hellobar ***
- How to Set Up Lead Magnet Delivery in Convertkit ***
- How to Set Up An Autoresponder Campaign in Convertkit ***
- How to Use Sumo to Capture Leads on Site ***
- How to Optimize Your Website for Capturing Leads ***
- How to Set Up Gmail for Business ***
- Setting Up a Facebook Page
- Setting Up a Twitter Account
- Setting Up a Pinterest Account
- Setting Up an Instagram Account
- How to Share on Social Media
- How to Set Up a Linkedin Business Page
- How to Create an Image in Picmonkey ***
- How to Create an Image in Canva ***
- The Anatomy of the Perfect Pin ***
- How to Optimize Your Posts for Social Media in WordPress ***
- How to Set Up and Boost a Post on Facebook ***
- How to Set Up a Basic Facebook Ad Campaign ***
- How to Set Up a Facebook Custom Conversion ***
- How to Set Up a Basic Pinterest Ad ***
PRODUCTS & SALES
- How to Set Up a Sales Page in Leadpages ***
- How to Set Up a Thrivecart Account ***
- How to Set Up a Tripwire Page on Leadpages ***
- How to Set Up an Opt-In Page on Leadpages ***
- How to Use KDP For Self-Publishing, Physical Books ***
- How to Use KDP For Self-Publishing, e-Books ***
- How to Set Up SendOwl ***
- How to Set Up a Course in Teachable ***
ADMINISTRATION & ORGANIZATION
- How to Set Up Asana ***
- How to Set Up 1Password ***
- How to Set Up Slack ***
- How to Set Up Google Drive
From what I can see (and I don’t have access to it), it’s a lot of stuff I spent extra time on trying to figure out (I marked everything I could’ve used and didn’t already know with ***). I still need to do some of the things in the products and advertising sections above.
My biggest beef with EBA when I bought it is one of the assignments would be launch your product, but obviously you need a shop setup to do that and they didn’t teach you how to do that. It was simplified but the tech piece was lacking to be able to fully follow through an assignment.
A lot of those technical issues I spun my wheels with, are addressed here. Most recently, I paid my host to setup my shop on a subdomain on Woocommerce because I didn’t want to have to worry that I set it up incorrectly, especially when we are talking about payments! Shop setup is covered in What the Tech? with a different vendor and I wonder if it has the detailed information I would have needed to do the shop setup on my own on Woocommerce without having to pay Shopify fees.
Some of the info is pretty basic (like setting up Facebook, Twitter and Pinterest pages), but if you like being walked through things step by step, you will appreciate this tech guide. I like being shown exactly where and how to do these complicated things, because I’m always worried of breaking something! And especially the tech, because with coding, if you put one wrong character in, it can break your entire site.
So you have to be meticulous and methodical with the behind the scenes tech stuff and if you decide to purchase EBA, I highly recommend taking advantage of that Early Bird Bonus! So you have everything you need laid out and you can just follow along and get it done without having to pay for additional technical help.
which elite blog academy package should I choose?
My answer is which package can you complete.
If you think you’ll apply for that 100% money back guarantee, then the answer is which package you can complete in 365 days given the amount of time you have to work on it, including how established your blog is, how much content you already have to work with, your planned vacations/downtime and other life events you know are coming, and some cushion for ones you don’t know are coming.
When I bought Elite Blog Academy 2.0 in 2016, there was only one package, the Silver package as they call it now and it cost $499. It came with everything Silver comes with now (though there were fewer partner bonuses and they were different then than they are now) and I didn’t get the How to Blog for Profit without Selling Your Soul books. The refund policy was 180 days.
I am an excellent planner but I strayed from my plan or didn’t get it done as fast as I wanted because of mom life, younger kids and my ill health. and it took me way longer than 6 months to complete it.
Over the years and from various Genius Blogger’s toolkit sales, I’ve also accumulated the following courses from Ruth/EBA:
- Daily Productivity Guide for Bloggers (that was the Early Bird bonus when I bought it) – completed
- Irresistible Email
- Activate 2017 videos – about half completed
- Social Boom
It took me a really long time to complete EBA! I made it through all the relevant assignments and videos for my situation by about 2018 except for my shop launching and the last assignment for that (i didn’t do a couple in the last unit because I’m still running this blog business on my own and I didn’t do the one on ads because I still don’t have them on my site). Since my shop just launched last week, I guess I can finally say I’ve completed it.
I strayed A LOT. I got distracted by other courses. And I spent a lot of time researching how to get those tech aspects of my blog and business setup (it took me forever to just get over the fear of dealing with state sales taxes for my shop sales).
Once I joined an EBA accountability tribe, we worked through EBA together and are now in the growth stages of our businesses. They got me through and kept pushing me to finish. They still push me now when I feel overwhelmed. While they have been fantastic, we are all relatively at the same income/traffic level. It would be nice to have someone mentoring us who have achieved greater success to push me further out of my comfort zone. That’s where the great accomplishments come from, beyond your comfort zone.
I’m telling you this because the biggest thing you need to be successful in EBA is a drive to finish till the end. It’s a long road, it’s a lot of work. And if you’re self-motivated and incredibly ambitious, you can absolutely do the Silver package (or Gold if there are additional courses you want).
But if you’re like me, you might benefit from the Platinum package because from what I’ve seen of Ruth, she will be tough but fair and give it to you straight when you’re wasting your time on a bad idea. I really wish I had her coaching and support from the start, I may be in a very different place 4 years after purchasing EBA. I might have been one of those success stories you see, many of whom invested in her various EBA Mastermind groups.
ARE THERE OTHER COSTS OF BLOGGING? IS THIS THE ONLY COURSE I’LL EVER NEED?
Yes, there are other costs associated with running a blog and online business. Some costs are inescapable such as hosting and domain name but others are more adjustable depending on how much you want to invest, such as theme design, email marketing, and setting up an online shop. This small business startup guide might help you determine the range of costs you might incur.
You can see exactly how much I have earned and spent on my blog since purchasing EBA in 2016 here. Including all those squirrels and other blogging courses I chased.
In addition to the financial costs, there are also the costs of your time. Do you think your time is worth investing in this long-term project? You can see roughly how long each unit took me as an intermediate blogger and how long I estimate it would take a brand new blogger to complete each unit in my honest review of EBA. Your time is money, don’t forget to factor the cost of your time into your decision.
I hesitate to say Elite Blog Academy is the only course you’ll ever need. It starts you off with a great foundation. But I think you’ll find areas you want more info for and you’ll want to invest in other courses further whether they are Ruth’s or another expert’s. (for me that’s based on the revenue streams I want to pursue and the tools I favor to accomplish that: affiliate marketing, product development and sales, email marketing and Pinterest).
How can I afford EBA?
One thing I know for sure, only pay what you can afford to pay in cash. There are payment plans available if you want to pay in 4 (silver), 5 (gold) or 6 (platinum) installments.
If you need to charge it to a credit card that you can not pay it off in full right away, do not buy it this year. Save your money so you can afford it next year. DO NOT start your business in debt. Blogging income takes awhile to earn consistently (especially if you’re stubborn like me and want to avoid ads as much as possible).
If you need to come up with a savings plan, divide how much extra you need to save a month to be able to pay the installments in cash.
Here are some simple ways to save money:
- Put yourself on a budget (I’m using the budget by paycheck method, to help us budget better so I can put more savings into paying off our mortgage, you could use that extra savings to pay for EBA). The Budget Mom also has savings challenges like these too and it’s amazing how something as simple as save every $5 bill you come across can add up to big savings!
- Give up your Starbucks and make coffee at home (or in my case, my planner stickers habit and use what you have habit). Find whatever is unessential that you can cut. Go without Netflix for a few months, you won’t have time to watch it anyway because you’ll be killing it with focusing on your business.
- Sell some items on Facebook, Mercari or Poshmark or consignment store/sale.
- Have a yard sale.
- If you’re expecting a large tax refund for 2019, adjust your w-4 so you take home more pay. Save that extra take home pay to pay for EBA.
- Make a list of things you didn’t buy and put the money you would have spent towards savings for EBA.
Going into debt for this is not an option. Whatever option you choose, pay your installments/balance in full or wait till next year.
So Is Elite Blog Academy Worth It?
Yes, IF you commit to doing the work and completing the whole thing. If you don’t push through the difficult parts, you won’t know what you’re capable of or what goodness you might have uncovered. I’ve got more thoughts about it, if you want to head to my EBA review post.
HOW CAN I DECIDE IF ELITE BLOG ACADEMY IS RIGHT FOR ME?
I created this Investment Decision Matrix to help you decide. Fill out course objectives, your priorities, your desired income, your purchase criteria, and more and the worksheet will tell you objectively whether EBA (or any blogging course for that matter) is right for you.
I also recommend signing up for the free webinar: 7 Mistakes All Bloggers Make: And How to Avoid Them in Your Online Business. You’ll be able to see Ruth’s coaching style and the quality of her video presentations and workbook layouts to see if she is a good fit for you.
Well, that’s everything I can think of to tell you regarding the Elite Blog Academy cost. To sum it up:
- If you’re going to purchase EBA, definitely buy it before March 3, 2020 at 11:59pm EST so you can get the free What the Tech? early bird bonus. It will help immensely!
- EBA silver or gold is fantastic for people who can plan their own deadlines and STICK TO THEM. People who can put their blinders on and get it done. People who aren’t distracted by other courses and experts disguised as squirrels to chase.
- EBA Platinum would be amazing for people who can afford it and need Ruth’s strict but fair coaching and guidance to push beyond their comfort zones so they truly succeed at their blog business.
- DO NOT go in to debt to pay for EBA. If you put it on a credit card, you must pay off the balance. I gave you some ideas above to save money and cut the budget so you can better afford EBA, whether that is this year or next year.
- There are other costs besides just EBA you’ll have to budget for when starting your online business. I gave you a couple resources above to help you figure out what your cost might be, including my exact income and expenses since purchasing EBA in 2016. You must also consider the cost of your time.
- EBA is worth it if you commit to it, do the work and push beyond your comfort zones.
- If you need help deciding if it’s right for you, download my Investment Decision Matrix and sign up for the free webinar 7 Mistakes All Bloggers Make and How to Avoid Them so you can see Ruth’s coaching style and if it works with your learning style.
I have given you a ton to think about but I really want you to make an informed decision before you purchase Elite Blog Academy. I think it can be a total game changer for the right kind of person. Is that you?
Feel free to email me at tanya(at)momssmallvictories(dot)com if you have any further questions, and I’ll be sure to give you my honest opinion whether it is right for your specific situation.