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If you are a blogger, you already know the importance of Pinterest in growth for blog traffic. It’s not just a social media platform, it’s a search engine. I know every time I need a new recipe or blogging tip, I head to Pinterest first. Don’t you? It’s so much more fun than searching in Google with all the beautiful images, it’s a feast for the eyes.
So how can you best optimize Pinterest for your blog? The answer is all laid out for you in the Pinning Perfect e-course* from Blog Clarity.
I’ll tell you why Pinning Perfect is the best bang for your buck when it comes to Pinterest growth. But the numbers don’t lie. I’m not just going to TELL you that Pinning Perfect upped my Pinterest game, I’m going to SHOW you. In this post, you’ll also see my real results how the principles from Pinning Perfect increased my Pinterest followers by 297% and my traffic from Pinterest by 1,899%.
FYI: I wrote this post in 2016 and in 2017, Pinterest still refers more than half of the traffic for my blog for this class I took two years ago! Hands down, easy peasy and I still need to work through the latest 2017 course update released. I know there are more valuable tips to improve even further.
What Makes Pinning Perfect a Great Bang for Your Buck
There are more expensive Pinterest courses out there and there are some free webinars that might help a little but I’m going to tell you what makes Pinning Perfect a great bang for your buck in my opinion.
- Lifetime access to the course. With social media algorithms always changing, strategies for dealing with them change too. Students always have updates to the latest course so you can access info when you need it and learn latest strategies.
- Self-paced. The course rolls out a unit a week. I love self-paced courses so I can squeeze the content into when it is convenient for me. Separately, chronic illness and children are unpredictable. Together, I never know what the day will bring. Completing the course at my pace is essential for success.
- Dedicated Facebook group and Pinterest board. Instructors Melissa and Anna are in a dedicated Facebook group where we can ask questions anytime. They also have monthly Facebook LIVE hours too to answer questions!
- Valuable cheat sheets. I loved their cheat sheets and strategy tips. Everything is explained in simple, practice terms.
- Scheduling strategy. The low down on scheduling pins. I chose Tailwind and took advantage of their discount! And a super awesome spreadsheet to help track what you are pinning and where.
The best news is Pinning Perfect* is a STEAL at $197. It’s worth every penny for lifetime access to the course and all the updates they offer!
Still not convinced? Let’s take a look at the data and just see how much growth Pinning Perfect helped me achieve during the last class I took in January 2015 and it’s STILL my #1 referrer in traffic.
The Proof is in the Data
I thought the best way to show you the impact taking Pinning Perfect had on my blog was through the data. The number of sessions is not as important as the calculated growth I’ve seen across the board in my stats.
Here are the Before Pinning Perfect and After Pinning Perfect screenshots in both Google and Pinterest Analytics.
Before Pinning Perfect: Data reflects 15 months before I took Pinning Perfect class (October 10, 2014-January 11, 2015).
After Pinning Perfect: Data reflects 15 months from when I took Pinning Perfect to present (January 11, 2015-May 10, 2016).
Google Analytics Traffic Sources
To determine which channel refers the most traffic to my site, I click on “Acquisition” and then “Overview” in Google Analytics.
Before Pinning Perfect
Search is my #1 traffic source earning twice as many sessions as social media.
AFTER Pinning Perfect
Social media is my #1 traffic source providing 31% more sessions than Search to my site.
Overall social media traffic growth:
Before Pin Perfect 3,398 social media sessions –> After Pin Perfect 42,548, Growth in social media traffic = 1,152%
Google Analytics Social Media Referrals
To determine which social media refers the most traffic to my site, in Google Analytics I click on “Acquisition” > “Overview” > “Channels” and then the “social” link in the table to get results shown.
Before Pinning Perfect
Pinterest is my #1 social media source, 56% more sessions than Facebook.
AFTER Pinning Perfect
Pinterest is my #1 social media source, but a whopping 650% more sessions than Facebook!
Overall Pinterest traffic growth:
Before Pin Perfect 1,657 sessions –> After Pin Perfect 34,775, Growth = 1,899%
Pinterest Follower Growth
I do not have a screen shot to show you but I started out with 926 Pinterest followers at the beginning of 2015. Currently, I have 3,678 Pinterest followers.
Overall Pinterest follower growth:
Before Pin Perfect 926 –> After Pin Perfect 3,678, Growth = 297%
Don’t know where the Pinterest analytics are or how to interpret it? Don’t worry, Pinning Perfect* covers that! I don’t want to get too much into what the stats tell us since that is what I learned in the class but showing you these stats as further evidence that their principles work!
Before Pinning Perfect
After Pinning Perfect
- Avg. daily impressions = 199% growth
- Avg. daily viewers = 202% growth
- Avg. monthly viewers = 769% growth
- Avg. monthly engaged = 1,256% growth
Activity from momssmallvictories.com:
- Avg. daily impressions = 213% growth
- Avg. daily viewers = 279% growth
The Honest Truth and Bottom Line
The honest truth is I would not spend the better part of 6 hours writing this blog post if Pinning Perfect was not a product I really believed in. The honest truth is I have not even implemented every principle they taught me in class last year, I am still working my way through boards, pins and creating pinnable images. The honest truth is I have not taken the new class yet (which just launched today) but I’m going to so I can understand the latest news in changes to Pinterest algorithms and policies.
The honest truth is I LOVE the massive growth I have seen in my traffic from Pinterest using what I have learned in Pinning Perfect. I do highly recommend snagging it for $197, it’s still one of the highest return investments I’ve made in my blog. Feel free to ask me anything about the course in the comments or via email if I can help you decide if it’s right for you.
Buy Pinning Perfect now! Click on the button for more details about the class and to purchase.
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